Winter vacation is approaching, and amusement parks have become one of the most popular places for people. Groups of three to five friends come to the amusement park to play with amusement equipment. But since 2015, the business of amusement parks has been declining. So, how can we ensure the positive growth of amusement park passenger traffic? Here are a few tips summarized by LeQiduo to attract people and tell you how to make amusement parks more popular.
1. Leisure seats
Many people may overlook a detail, the larger the amusement park, the more seats there will be next to the amusement equipment. What is the purpose of setting up leisure seats in an amusement park? The answer is that it is easier to retain customers. Setting up leisure seats in the amusement park is not only for players to rest when they are tired, but also a seemingly thoughtful measure that cleverly applies psychology. The setting of leisure seats numbs the player's perception of time. Sitting down and waiting to play the amusement equipment, the focus is relatively on the game, and the person receives less other stimuli. The time perception nerves perceive less time, allowing customers to play longer without realizing it.
2. Color: Dazzling colors make customers more excited
In the impression of many people, an amusement park is a place where lights are red and wine is green. The dazzling colors are one of the factors that attract customers to the amusement park. Playing in a colorful environment can make people more enthusiastic. Amusement parks with good operating conditions are equipped with colorful amusement equipment, accompanied by colorful sculptures and various decorative items. The lighting is dominated by warm tones such as red, yellow, and orange, and soft lighting colors are also used to create a warm atmosphere.
Research has shown that color can have a certain impact on emotional states, such as red representing excitement and stimulation, and blue representing comfort and safety. Amusement parks with good operating conditions generally use dazzling red or yellow lighting to make people more excited, arouse players' enthusiasm for participation, and achieve the effect of stimulating consumption.
3. Music: Rich in rhythm, making people linger and forget to leave
Many people pass by the amusement park and always hear rhythmic background music coming from inside. The emotions expressed by amusement park music are to help people release stress and emotions, thereby attracting customers. If the amusement park uses music to stimulate players, it will increase the desire of tourists to play, give people a sense of curiosity and excitement, and thus affect their participation in the amusement park.
4. Passage: Clear view at a glance
Attracting attention: The amusement park seems to have a wide range of channels, but in fact, customers can basically play with mainstream amusement equipment by following the main channel. Tourists will never turn back. The industry refers to the amusement park passage as a flowing line, and the passage design emphasizes a clear view, making it easy to walk and visit. Maximize the accessibility of various amusement equipment to customers. A special reminder to you, the design style of this amusement park with a clear view can treat customers who are playing as exhibits, and the demonstration effect it brings often attracts more customers to participate.
5. Membership card: No worries about digital consumption
Amusement parks with good operating conditions have launched membership cards with varying amounts. After obtaining a membership card, it will stimulate customers to extend their consumption time. Everyone has this mentality: every time they pay in cash to make a purchase, they will have a deep and intuitive impression. Spending too much money can even make them feel heartbroken, while swiping a card does not have such a deep feeling. In fact, membership cards take advantage of the transfer of responsibility mentality, and card swiping often overlooks the responsibility of repaying (or depositing) the money, which will allow customers to have more consumption.
Whether it's a large or small amusement park, or an outdoor or indoor children's playground, everything remains the same. As long as it's a venue for everyone to play, these catchy tricks can have unexpected effects. After saying so much, in short, the vitality of an amusement park lies in the creation of a fun atmosphere. If you are dissatisfied with the current business situation, then try to change it! Perhaps a small change can bring unimaginable results. Poverty leads to change, change leads to success, and success leads to longevity!
