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These Clever Combinations are Essential for Making Money in Themed Children's Amusement Parks

Jan. 31, 2024

The same children's playground equipment, with similar business models, why do some themed children's playgrounds operate well and attract customers like clouds, while some children's playground franchise stores are deserted and have few doors? The difference between the two is really big, especially now that themed children's playground franchise stores are blooming in the real estate industry, how can we quickly recover costs by opening themed children's playground stores, To occupy a certain market share, the matching skills of these products must not be neglected.

 

At present, the main good profit model in the market is the good product combination, mainly focusing on Taobao Children's Park and children's game consoles, and these two projects cannot be opened separately,

 

There are several reasons for this:

 

Assuming a separate store for children's game consoles, the phenomenon formed is that this game area is like an anime city, requiring cultural permits, business licenses, and fire detection certificates, which is relatively cumbersome. The second reason is that the game hall is not a good place in the current concept of parents. Therefore, although it is loved by children and merchants make money quickly, parents will not take their children to the game hall, I won't give children money to play children's game consoles, so having a game hall there doesn't make much sense for the equipment. Let's assume that if we open a children's mischievous castle amusement park alone, just like many people would choose to join.

 

The main reason for not making money is that the project is too single, and children who have been there a few times are basically tired of playing and don't want to go. Moreover, when children play in a mischievous castle, parents don't know what to do there, and they will feel bored. Generally, children who have played in such parks a few times are unwilling to go, and parents are also unwilling to take them, so the monthly or secondary cards they buy are left at home. Both of these modes are difficult to survive on their own, which is why recently, franchised children's parks with an area of around 300 square meters were quickly dismantled.


These Clever Combinations are Essential for Making Money in Themed Children's Amusement Parks


The product combination in a well operated children's playground should be a combination of stillness and movement, mainly including children's mischievous castles and children's game consoles, as well as supporting facilities. For example, cold drinks, gifts, fast food, leisure, sports, interaction, etc. For example, how to match well in a 400 square meter children's playground, about 40% of the space should be used as a mischievous castle, 30% as a children's game machine, 10% as a sandbox, 10% as a gift bar for dining, and 10% as spare activity area. These are relatively low-cost configurations. If the budget is relatively high, Taobao will only produce 30% and allocate 10% to create a 5D cinema. The entire venue will use a children's playground management system, which is relatively high-end. In such a children's playground, the real profits will be from the sale of children's game consoles, bar gifts, and catering. The rest can only be considered as cost saving or attracting customers.

 

From the perspective of overall operation, if the entire business needs someone to come first, then Naughty Fort and Sand Pond are traffic tools. The purpose of opening small and medium-sized children's parks is to make profits, and children's game consoles are profit making tools. This combination is the best combination for small and medium-sized children's parks. If it is a small children's park, then children's Naughty Fort and children's game consoles can be combined.

 

From an overall operational perspective, if the entire business needs someone to come first, then mischievous castles and sand pools are traffic tools. The purpose of opening small and medium-sized children's parks is to make profits, and children's game consoles are profit making tools. This combination is the best combination for small and medium-sized children's parks. If it is a small children's park, then children's mischievous castles and children's game consoles can be combined.

 

If there is sufficient funds, it is also possible to set up more amusement equipment that attracts children. However, this also requires more staff and additional expenses, but the profits may not necessarily increase. Therefore, the equipment equipped for amusement needs to be determined based on the actual situation. Shenzhen Leqiduo Industrial Co., Ltd. is a professional manufacturer and seller of various children's playground equipment.