How can Small and Medium-sized Children's Playgrounds Survive and Grow in the Context of Commercial Real Estate Blooming Everywhere?

With the development and construction of the city, there are fewer and fewer places where children can run and play at will in the city. Children's life and activities are extremely limited, and their life is monotonous and boring. These will undoubtedly cause harm to children who are just in the important period of physical, mental and intellectual development, because their nature is imprisoned, so that children's obesity, depression, autism and other medical records incidence rate are getting higher and higher.

The serious shortage of government led public children's amusement parks and facilities has given rise to a large cake of private children's amusement parks in China at present:

1. China has a consumer market for hundreds of millions of children, with market potential far exceeding that of adult consumer goods;

2. According to a survey, 36% of urban households spend 900 yuan per month on children's entertainment;

3. According to relevant data calculations, the market space for children's playground is approximately 50 billion yuan;

4. A survey shows that 93% of urban parents hope to have a safe playground for their children, where they can take their children to participate in various games, entertainment activities, and educational activities. At present, the practice of large children's playgrounds is to occupy a place in the commercial circle and then develop with the development of commercial real estate. In addition to geographical advantages, large children's playgrounds also have the advantage of strong funds, which will inevitably lead to more complete equipment selection, more skilled recruitment and personnel training, which are incomparable to small and medium-sized children's playgrounds. The survival strategy for large children's playgrounds is already obvious, so how can small and medium-sized children's playgrounds survive and grow in the context of commercial real estate blooming everywhere?

Naughty Fort Geographic Conditions:

Children's playgrounds generally choose to be located in several types of commercial areas:

(1) Department stores or shopping centers, such as Wanda Plaza;

(2) Large stores, such as Carrefour, Wal Mart, Auchan and other large supermarkets;

(3) Community;

(4) Early education centers, etc.

Usually, we recommend department stores, shopping centers, or large shopping malls more. If choosing a community, unless the community is particularly popular and the customer flow is guaranteed, investors need to weigh it based on the actual local situation.

There are usually two ways to cooperate with shopping malls: rent and joint venture deduction:

If the rent in the mall is cheap and popular, it is better to do the rent.

If investors are not sure about the popularity of the mall, then the deduction method will be more secure.

The survival strategy for large children's playgrounds is already obvious, so how can small and medium-sized children's playgrounds survive and grow in the context of commercial real estate blooming everywhere?

From a broader perspective, large-scale commercial real estate will be developed in first - and second tier cities, which have not yet been explored in third - and fourth tier cities. For entrepreneurs or businesses, they can collaborate with commercial real estate in third - and fourth tier cities to develop children's playground projects, which complements the geographical advantages of large-scale children's playgrounds; Instead of competition. The second advantage in geography is to form a brand in the central or surrounding cities of first and second tier cities.

Funding:

From a financial perspective, looking at large children's playgrounds from the perspective of medium-sized ones, they are wealthy and have people who still occupy a good position. They all know that business goes from one project to another, from acquiring one customer to two customers, and even if they own them, there is still a possibility of loss. The practice of having more money and having less money, as long as the funds continue to rise, may surpass it. I believe this is the dream of most small and medium-sized children's playground businesses. At present, there must be several children's playgrounds in various cities and regions with varying levels of equipment. There are both soft electric and traditional mischievous castles. Nowadays, with the improvement of people's living standards, their demands for the quality of life are also increasing. High income groups are willing to place their children in higher-level children's playgrounds for fun.

(1) High quality amusement equipment has a good image, high quality, and can maintain the high-end image of the amusement park for a long time.

(2) High quality amusement equipment ensures the normal operation of the store and maintains its appeal to children. Investors don't need to spend a lot of effort maintaining these devices, saving time, money, and energy!